Case Study: Metro World News boosts translation speed and audience growth with Arc XP and ChatGPT

Innovating in the newsroom with artificial intelligence and Arc XP

Metro World News, an international media organization operating 18 Latin American news websites, faced significant inefficiencies in its content workflow. Their primary challenge was translating and recirculating Spanish-language articles to their Portuguese-language sites, a slow and manual process that took 20-40+ minutes per story using their previous Google Translate API tool. Seeking to optimize this process, they partnered with the digital experience platform vendor Arc XP.

Arc XP's solution leveraged its platform's flexibility to integrate ChatGPT directly into its Content CMS, Composer, and WebSked tools. This integration allowed journalists to produce high-quality translations with a single click from within their familiar workflow, cutting the translation time per article to just five minutes. The results for Metro World News were substantial: an 85% reduction in translation time, a 35% increase in content production for their Brazilian sites, and significant audience growth including a 31% increase in new users and a 38% increase in page views.

Metro World News

Vicente Yarad

Head of Development