Case Study: Tampa Bay Times delivers critical hurricane coverage with Arc XP

How the Tampa Bay Times Keeps Reporting When it Matters Most

The Tampa Bay Times, a major regional newspaper, faced the challenge of continuing its critical public service reporting during increasingly frequent and severe hurricanes. Their previous content management system was slow, cumbersome, and relied on on-premise servers, creating a major liability when storms threatened power and infrastructure. They turned to vendor Arc XP and its cloud-based CMS to build a more resilient and flexible technology foundation.

By adopting Arc XP, the newsroom gained a centralized, nimble publishing workflow and the ability to quickly deploy new site experiences using PageBuilder. Most critically, the Arc XP infrastructure, powered by AWS, effortlessly scaled to handle a record 540% traffic spike during Hurricane Milton without any manual intervention. This solution allowed the Tampa Bay Times to reliably deliver vital live updates to its community, seeing 2.7 million visitors in a single day while operating from a damaged office.

Tampa Bay Times

Mark Katches

Editor and Vice President