Case Study: RECORD achieves 5x faster publishing and AI-powered video workflows with Arc XP

How RECORD Publishes More, Faster — Redefining Broadcast Efficiency

RECORD, one of Brazil's largest broadcasters, struggled with a slow, homegrown CMS that hindered innovation. Maintaining 25 separate domains and manually publishing hundreds of daily videos consumed developer resources. They sought a SaaS solution from vendor Arc XP to offload infrastructure burdens and accelerate their publishing process.

By adopting Arc XP, RECORD consolidated 25 domains into 5 and used its Video Center and APIs to build an AI-powered workflow. This automated video uploading and generated article drafts, increasing video processing by 4-5x. Arc XP enabled 10x faster feature deployments, 3x faster preparation for major events, and a dramatic boost in editorial productivity without adding staff.

RECORD

João Galdino Mello de Souza

Multiplatform Technology Director