Case Study: The Baltimore Banner grows subscriptions 50% with Arc XP

Growing from Digital Newcomer to Local News Powerhouse

The Baltimore Banner, a digital-first nonprofit news organization, faced the challenge of rapidly building a scalable and reliable digital newsroom from scratch with a lean technical team. They needed a secure, robust content management system that would serve as a foundation for growth without requiring extensive engineering resources, leading them to select Arc XP as their core CMS platform.

By implementing Arc XP and its suite of tools including PageBuilder and Themes, The Baltimore Banner gained a flexible and scalable foundation that accelerated their launch and supported a full-site redesign. This solution, integrated with best-in-class partners, empowered their small team to drive significant growth. The results were substantial, with Arc XP helping to power a 50% subscription growth in 2024 and a 37% year-over-year revenue increase, allowing the organization to rapidly become a leading local news source.

The Baltimore Banner

Biswajit Ganguly

Chief Technology Officer