Case Study: Graham Media Group boosts remote broadcasting and viewer engagement with Arc XP

Graham Media Group - Customer Case Study

Graham Media Group, a television broadcaster, faced significant operational challenges due to COVID-19 restrictions that disrupted their traditional, in-person workflows. They partnered with Arc XP to leverage its digital publishing platform and video infrastructure, including the custom Broadcast app, to decentralize operations and build direct relationships with viewers through a membership model.

Using Arc XP's tools, Graham Media Group streamlined remote broadcasting, shifting field reporters from third-party platforms like Facebook Live to their own revenue-generating ecosystem. The solution enabled highly successful live-streaming events, increased site traffic, and fostered deeper audience engagement. This strategy helped grow their core advertising revenue by cultivating a base of highly loyal users.

Graham Media Group

Jonathan Beard

Director of Digital Product Development