Case Study: Gray Television improves digital storytelling and content sharing with Arc XP

Delivering its network of stations win-win digital experiences

Gray Television, a major U.S. broadcaster, faced challenges with its legacy content management system after an acquisition, which limited its ability to share content across its many stations and deliver modern, multimedia-rich news experiences. The company needed a more flexible and unified digital platform to improve user experience and operational efficiency, leading them to evaluate Arc XP.

By migrating to the Arc XP content and experience platform, Gray Television gained integrated video capabilities and powerful content sharing tools. This solution from Arc XP enabled seamless content distribution across all stations, drastically improved site performance, and allowed for the rapid launch of new sites. The result was a significant increase in operational efficiency, audience engagement, and new advertising revenue opportunities.

Gray Television

Mike Braun

Senior Vice President, Chief Digital Officer