Case Study: The Globe and Mail builds a data-driven publishing foundation with Arc XP

Building a culture of innovation with Arc XP

The Globe and Mail, a major Canadian newspaper, faced industry-wide challenges from declining print revenue and circulation. To foster innovation, the company sought a new content management system and partnered with the vendor Arc XP, adopting its digital-first CMS to reallocate internal resources away from platform upkeep.

By implementing Arc XP's cloud-based CMS and robust APIs, The Globe and Mail was able to focus its engineering resources on data science. This led to the development of their AI-powered tool, Sophi.io, which drove a 30% increase in reader engagement, a 50% decrease in page-load speed, and $1 million in annual newsprint savings. Arc XP provided the foundation for this data-driven transformation.

The Globe and Mail

Alasdair McKie

Project Team Leader