Case Study: The Comedy Studio achieves 800% ROAS with Arc Intermedia

The Comedy Studio boosts ROAS to 800% with Arc Intermedia

The Comedy Studio, a historic comedy club in Boston's Harvard Square, faced the challenge of reaching local and tourist audiences to drive profitable ticket sales following pandemic shutdowns. They partnered with Arc Intermedia, which employed a paid advertising and ecommerce promotion strategy to break through the competitive entertainment noise and achieve a high return on ad spend.

Arc Intermedia's solution involved creating compelling multi-channel ads on Meta, YouTube, and Google to generate FOMO, alongside establishing a TikTok presence and improving tracking. The strategy highlighted special headliners and used geofencing to target nearby audiences. The results were exceptional, including an 800% ROAS for headliner campaigns and a 139% ROAS overall. Arc Intermedia's efforts directly increased ticket purchases, drove new customer acquisition, and led to record attendance for the club.

The Comedy Studio