Case Study: Pennrose boosts lease-up conversions with Arc Intermedia

Pennrose sets Google Ads conversion records with Arc Intermedia

Pennrose, a builder and overseer of apartment complexes, was feeling beholden to high-profile listing websites like apartments.com which dominated search results and controlled the market. They wanted to circumvent these sites and reach prospects directly but were ineffective using Google Ads on their own. They engaged Arc Intermedia to help them with a new paid media strategy.

Arc Intermedia implemented a multi-channel approach, launching new Google Ads campaigns, Bing advertising, programmatic ads, and social ads. This strategy delivered record conversions with a very low cost-per-conversion for some campaigns, successfully diverting traffic from apartments.com. The pilot was so effective it was rolled out to all properties, allowing Pennrose to reduce its dependence on industry listing services.

Pennrose