Case Study: Infinant Health grows Amazon Marketplace sales with Arc Intermedia

Infinant Health grows Amazon sales in 3 months with Arc Intermedia

Infinant Health, a maker of infant probiotics, sought to grow its sales beyond its own website by optimizing its presence on the highly competitive Amazon Marketplace. The company engaged Arc Intermedia to manage its Amazon advertising with the key challenge of increasing product reach and purchases while maintaining a cost-per-order under $70.

Arc Intermedia implemented a strategic three-month, stair-step approach. The plan involved initial market research and learning, followed by identifying the most effective ad tactics, and finally optimizing for maximum revenue generation through methods like A/B testing and sponsored display ads. This strategy allowed Arc Intermedia to successfully ramp up the program, provide sales, and maintain responsible budget use, achieving positive results throughout the initial process.

Infinant Health