Case Study: Fair Trade USA boosts awareness and conversions with Arc Intermedia

Fair Trade USA maximizes Google Grants impact with Arc Intermedia and a $10,000 monthly ad budget

Fair Trade USA, an internationally recognized non-profit, sought to maximize its impact and boost website traffic using a limited $10,000 monthly Google Grants ad budget. They faced the challenge of adhering to Google's strict grant rules while increasing brand awareness and conversions. They partnered with Arc Intermedia to achieve these goals.

Arc Intermedia implemented a strategic plan that included continual optimization of the Google Grants account, creating highly targeted ad groups for different audiences, and leveraging broad terms for maximum reach. They also optimized landing pages and utilized heat mapping to improve conversion rates. Through these efforts, Arc consistently maximized the budget, often exceeding the $10,000 cap, which resulted in a wider audience reach, enhanced campaign performance, and higher conversion rates for Fair Trade USA.

Fair Trade USA