Case Study: Fair Trade USA boosts AI-driven key events by 213% with Arc Intermedia

Fair Trade USA boosts AI-driven key events by 213% with Arc Intermedia

Fair Trade USA, a pioneering Fair Trade certifier, faced the challenge of maintaining its visibility as a trusted reference on new AI answer engines like ChatGPT and Perplexity. They partnered with vendor Arc Intermedia to implement an organic and AI visibility program aimed at increasing their AI referral traffic and driving meaningful engagement.

Arc Intermedia developed a strategy that included optimizing structured content for AI comprehension, creating a knowledge hub for long-tail queries, and engaging with the community on platforms like Reddit. This solution led to a 213% increase in AI-driven key events and a significant year-over-year growth in AI-driven sessions, solidifying Fair Trade USA's position as an authoritative source.

Fair Trade USA