Case Study: Everstory builds awareness and drives engagement with Arc Intermedia

Everstory drives education and lead growth with Arc Intermedia’s 10-month content program

The customer, Everstory, a national provider of cemeteries, funeral homes, and end-of-life planning services, faced the challenge of educating prospective customers on the unfamiliar concept and benefits of pre-planning for end-of-life needs. The vendor, Arc Intermedia, developed a long-term content marketing strategy to build market awareness.

Arc Intermedia's solution was to educate the target audience through a program of long-form content published via trusted third-party channels, prioritizing value over a hard sell. This strategy successfully increased brand awareness, drove highly-engaged website traffic, and generated direct inquiries. The vendor's program provided significant content consumption and served as an effective top-of-funnel initiative that lifted all other marketing efforts.

Everstory