Case Study: ACTS Retirement-Life Communities achieves record occupancy growth with Arc Intermedia

ACTS Retirement-Life Communities reaches 97% occupancy with Arc Intermedia

ACTS Retirement-Life Communities, an operator of upscale retirement communities, faced low occupancy at its St. Andrews Estates location due to intense local competition, brand confusion, and a lack of prospect understanding about its resort-style living and healthcare offerings. They engaged the vendor Arc Intermedia for help with a digital marketing strategy.

Arc Intermedia implemented a solution leveraging Connected TV (CTV) and Over-the-Top (OTT) video advertising to build awareness, supported by paid/organic search and retargeting. This strategy significantly increased occupancy to 97%, exceeding the budgeted number of occupied units. The vendor's program also resulted in a record number of move-ins and reduced the number of available units from 25 to 12.

ACTS Retirement-Life Communities