Case Study: edX grows user base by 15% in 30 days with Arbisoft

EDX grows user base 15% in 30 days with Arbisoft

edX, a leading online learning platform, faced a significant challenge as its mobile app lacked in-app purchase functionality, forcing users to navigate to the web platform to buy courses. This disjointed experience led to user drop-offs. To address this, edX partnered with its long-standing technology vendor, Arbisoft, for mobile app and web solutions.

Arbisoft implemented a strategic solution, beginning with experiments like a Painted Door Test and A/B testing to validate user demand for in-app purchases. After a successful MVP launch, the team enabled mobile payments for all courses, navigating app store fees. This solution, crafted by Arbisoft, resulted in a 15% growth in edX's user base within 30 days and saved 200 labor hours, providing a seamless mobile purchasing experience.

EDX