Case Study: Imobiliare.ro boosts clicks and leads with Aqurate’s multichannel recommendation engine

How using the online recommendation engine resulted in +59% user clicks and +81% leads for Imobiliare.ro

Aqurate worked with Imobiliare.ro, the leading real estate portal in Romania, to address a key challenge. The client needed to connect its over 1.6 million monthly users with the most relevant property listings from its vast collection, as existing tools required users to invest significant time and effort, leading to lower-than-expected conversion rates.

The vendor built a Machine Learning-powered multichannel online recommendation engine. This solution analyzed user interactions and listing similarities to provide highly personalized property recommendations. Aqurate's implementation resulted in a measurable and outstanding impact, with A/B testing showing a 59% increase in user clicks and an 81% increase in the number of leads generated.

Imobiliare.ro

Ciprian Gheran

Managing Partner & Product