Case Study: The Home boosts AOV by 16% with Aqurate Personalize

How The Home increased its AOV by 16% with Aqurate Personalize

The Home, an online retailer with over 100,000 home goods products, faced the challenge of rising customer acquisition costs and needed to increase the value from each customer. To stay ahead of competitors, they implemented AI-driven personalization tools from the vendor Aqurate, specifically the Aqurate Personalize product recommendation service.

Aqurate integrated with The Home's eCommerce platform to analyze customer behavior and generate personalized product recommendations, which were displayed on the website via widgets for substitutes and cross-sell items. This solution from Aqurate led to a significant 16% increase in average order value and a 5x improvement in the conversion rate for sessions influenced by the recommendations, directly impacting their bottom line.

The Home

Cristina Constantinescu

Marketing Manager