Case Study: GeboTools boosts online sales with Aqurate Personalize

How GeboTools Boosted Online Sales with Aqurate Personalize

GeboTools, a leading tools and equipment retailer, sought to enhance user experience and boost revenue across its online stores. Their challenge was replacing a basic, underperforming cross-selling app with a solution that could deliver truly personalized product recommendations. To address this, they partnered with the vendor Aqurate and implemented its Aqurate Personalize service.

The solution from Aqurate involved implementing AI-driven recommendations, including Alternative Products and Frequently Bought Together widgets, which were tested via an A/B experiment. The results were significant, demonstrating a substantial increase in conversion rates, higher user interaction with recommendations, and notable growth in revenue per user for GeboTools.

GeboTools

Vadim Topan

Managing Partner