Case Study: Dasha.ro achieves 25% higher conversion with Aqurate Personalize

How Dasha.ro achieved 25% higher conversion rate with personalized product recommendations

Romanian online apparel retailer Dasha.ro faced the challenge of increasing sales and average order value without raising its marketing budget. To gain a competitive advantage, the company sought to implement a more personalized shopping experience for its visitors. They turned to vendor Aqurate and its product, Aqurate Personalize, to achieve this goal.

Aqurate implemented its AI-powered recommendation engine, which uses collaborative filtering to analyze customer behavior data. The solution delivered personalized product recommendations through on-site widgets. Following an A/B test covering 1.2 million sessions, Dasha.ro achieved a 25% higher conversion rate for users who interacted with the recommendations, resulting in significantly higher revenue and reduced time spent on manually setting up product suggestions.

Dasha.ro

lulian Munteanu

Chief Executive Officer