Case Study: Dotare Băi boosts conversions and AOV with Aqurate personalization

Dotare Băi boosts conversions 336.7% with Aqurate

Dotare Băi, a Romanian online retailer of hygiene and cleaning products, faced stiff price competition and low conversions despite having solid website traffic. Their challenge was to improve conversion rates and average order value without increasing their advertising budget. They partnered with vendor Aqurate and its AI-driven personalization service to address this.

The solution implemented by Aqurate was a comprehensive, conversion-focused personalization strategy integrated throughout the customer journey. This approach, executed in partnership with agency Full Out Media, transformed the shopping experience. The results were significant: Aqurate directly generated 10.3% of total store revenue and influenced 31.2% of all orders. The conversion rate for personalized traffic increased by 336.7% and the average order value rose by 58.3%.

Dotare Băi