Case Study: Deluxe Tuning boosts conversion rate and basket size with Aqurate Personalize

Deluxe Tuning lifts conversions 78.3% with Aqurate

Deluxe Tuning, an auto parts eCommerce store, faced the challenge of scaling revenue beyond single-item purchases. Manually curating cross-sells across their vast and varied inventory was impossible. They partnered with their marketing agency, Newark Digital, and the vendor Aqurate to implement Aqurate Personalize, an AI-driven recommendation engine.

The solution from Aqurate provided personalized product recommendations across key pages, including product detail pages and the add-to-cart moment. This strategy delivered significant results: sessions that engaged with recommendations saw a 78.3% higher conversion rate, and orders influenced by Aqurate had a 43.4% larger basket size. Ultimately, 8% of all orders contained at least one recommended product.

Deluxe Tuning