Case Study: Coffeepoint drives 23.5% of orders from search with Aqurate Search

Coffeepoint drives 23.5% of orders from search sessions with Aqurate

Coffeepoint, an online retailer of coffee and equipment for consumers and businesses, was facing a challenge with its default Gomag search. The vendor Aqurate found that while shoppers with high purchase intent were using the search function, the experience wasn't effectively guiding them to products, resulting in a low conversion rate.

Coffeepoint implemented Aqurate Search to replace its default solution. The AI-powered search engine from Aqurate delivered highly relevant results in under 50 milliseconds, significantly improving the experience for users. This solution led to a dramatic increase in conversions; sessions that included search now accounted for 23.5% of all orders and 13.8% of total revenue, despite representing just 4.3% of all sessions.

Coffeepoint