Case Study: ITP Packaging boosts sales and organic traffic with Aqueous Digital

ITP Packaging boosts organic traffic 197% with Aqueous Digital

ITP Packaging, an independent supplier of industrial packaging, aimed to become a leading online seller in a competitive marketplace dominated by larger players. The challenge was to rapidly drive online sales and increase organic traffic. They collaborated with the digital marketing agency Aqueous Digital to achieve this, especially critical after the Covid-19 lockdown introduced further uncertainty.

Aqueous Digital implemented a robust SEO and content strategy. This involved a full website audit, technical optimization, publishing engaging content, and building targeted backlinks. The results were delivered in just under five months: organic traffic increased by 197%, sales revenue rose over 100%, and the site achieved multiple number one Google rankings for key product terms. The campaign's success led to ITP moving to a larger premises to manage the increased demand.

ITP Packaging