Case Study: Tokyo Illustrators Society boosts visitor engagement with AQ’s redesigned website and CMS

Tokyo Illustrators Society doubles visitors and boosts browsing time by 50% with AQ

The Tokyo Illustrators Society, Japan's leading professional association for illustrators, faced the challenge of an outdated online presence that failed to showcase its members' vast creative work or stand out in a crowded digital landscape. Their existing website and CMS lacked the structure and user-friendly interface needed for members to effectively present their portfolios. To address this, the society engaged the digital product design studio AQ for a comprehensive website and CMS redesign.

AQ designed and implemented a new website featuring a custom content management system that was intuitive for non-technical users, complete with drag-and-drop tools and in-interface guidance. The solution also included a bilingual option to increase international reach. This redesign by AQ led to a dramatic increase in member engagement, with over 2000 images uploaded in the first few months. The results were highly measurable: the site's visitor count doubled, browsing time increased by 50%, and overseas traffic grew from a few dozen to several thousand visits per month.

Tokyo Illustrators Society