AQ
19 Case Studies
Case Study: Tokyo Art Beat boosts museum visits with AQ’s MuPon app
A AQ Case Study
Tokyo Art Beat boosts museum discounts with AQ, reaching 18,000 downloads in year one
Tokyo Art Beat, a publisher of art exhibition information, sought to broaden its reach to more casual art-goers. The digital product design studio AQ approached them with an idea for a new service to achieve this goal.
AQ designed and launched the MuPon coupon app, providing subscribers with exclusive discounts at Tokyo museums. The solution was designed for a seamless user and museum operation experience. As a result, the app was downloaded by over 18,000 users in its first year and became the most effective promotion tool for many of AQ's museum partners.
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