Case Study: Repro boosts conversion and retention with AQ

Repro boosts conversion nearly 3x with AQ

Repro Inc., a Japanese marketing tech startup, was preparing for a global rollout of its mobile analytics tool. While raising Series A funding, the company was inundated with feature requests from various stakeholders, creating a need to cut through the noise with a clear, customer-focused message and product strategy. They engaged the digital product design studio AQ for its UX expertise to help boost conversion and retention.

AQ began by conducting customer research to redefine the value proposition, which led to a complete redesign of the marketing page and visual identity. This was followed by an overhaul of the new customer onboarding experience and core features to guide users toward key engagement milestones. As a result of AQ's work, Repro's marketing page conversion increased 2.5 times, and the app saw greater user engagement with multiple features. The company successfully expanded its team and completed its Series B funding.

Repro Inc.