Case Study: ASICS improves runner training with AQ's My ASICS digital service

ASICS builds My ASICS over 3 years with AQ

ASICS, a Japanese sports brand known for its running shoes, approached the digital product design studio AQ to help create a new online running service. The challenge was to translate ASICS's science-based training expertise into a digital product that could help runners achieve better training results and a greater understanding of their progress.

AQ collaborated on a global team to design and develop the My ASICS service. The solution included tools for creating customized training plans, GPS tracking for runs, and an online logbook to monitor progress. AQ contributed to the product's design, which provided runners with personalized plans and advice, email reminders, and acknowledgment of their achievements to help them reach their goals.

ASICS