Case Study: ART SETOUCHI boosts awareness and artist participation with AQ

ART SETOUCHI engages 10,000+ art fans with AQ

The customer, ART SETOUCHI, an art festival across Japan's Inland Sea, faced the challenge of raising awareness for its event both domestically and internationally while staying true to its core aesthetic values. The vendor AQ was engaged to design its digital presence two years before the festival began.

AQ implemented a solution that utilized a bilingual website and official social media presences on platforms like Twitter, Facebook, and Flickr. This strategy successfully engaged artists and art lovers, resulting in 721 artwork proposals from global artists. The campaign had a significant measurable impact, building an online community of over ten thousand fans on social media before the festival even opened.

ART SETOUCHI