Case Study: Sartell Electrical Services boosts local visibility and lead generation with AQ Marketing

Sartell Electrical Services builds a local SEO website for Greater Boston with AQ Marketing after 30 years in business

AQ Marketing was hired by Sartell Electrical Services, a Reading, MA-based electrical contractor with over 30 years of experience serving the Greater Boston area. The customer's challenge was that their long-standing reputation was not matched by an effective online presence, and they needed a website that could clearly serve their two distinct audiences—homeowners and commercial clients—while improving their local search visibility.

The solution implemented by AQ Marketing was a comprehensive website redesign. This included creating separate pathways for residential and commercial services, building dedicated pages for each local city they serve to dominate local search, and showcasing a gallery of completed projects. Crucially, the site was built with lead generation in mind, featuring a free-estimate request form and click-to-call functionality on every page to ensure no potential customer is lost. The new site by AQ Marketing successfully translated the company's decades of trusted experience into a digital format designed to book more jobs.

Sartell Electrical Services, Inc