Case Study: Mary Kay boosts multilingual consultant onboarding with Apty

Mary Kay streamlines onboarding for 3M+ consultants with Apty across 24 countries

Mary Kay, a global beauty company with millions of independent consultants, faced challenges in onboarding and enabling its network due to fragmented training, language barriers, and a high volume of support tickets. These issues hindered consultant productivity and customer satisfaction. To address this, Mary Kay partnered with the digital adoption platform Apty to improve its Salesforce-based systems.

Apty embedded contextual, multilingual guidance and training directly into Mary Kay's Salesforce environment. This solution provided in-app onboarding flows in over 15 languages, leading to faster consultant ramp-up and significantly reduced support ticket volume. The results empowered consultants to become self-sufficient more quickly, improved sales readiness, and allowed internal teams to focus on strategic work. Apty's implementation transformed the digital experience for Mary Kay's global network.

Mary Kay