Case Study: Mattel achieves 90% Workday adoption in 60 days and unified HR for 9,000 employees across 6 languages with Apty

How Mattel Unified HR Processes Across 9,000 Employees and 6 Languages

Mattel faced a rocky global rollout of Workday HCM: inconsistent adoption across regions, rising support tickets, fragmented HR processes, and confusion for a 9,000+ employee workforce operating in six languages. To address this, Mattel engaged Apty to provide multilingual, in‑app contextual guidance and digital adoption support embedded directly in Workday.

Apty deployed step‑by‑step, personalized guidance across 30+ critical HR workflows (in six languages) without changing Workday code, enabling faster onboarding and clearer task execution. The Apty solution drove measurable impact—90% platform utilization in 60 days, a significant drop in HR support tickets, improved data accuracy and task completion, and renewed leadership confidence in global HR operations.

Mattel