Case Study: The Trade Desk achieves low-latency, high-volume programmatic performance with Aptum managed hosting

The Trade Desk - Customer Case Study

The Trade Desk, a global programmatic advertising platform, needed extreme speed, volume and agility to win in an environment where milliseconds matter — it handles up to 9 million queries per second and petabytes of data per month. To meet this challenge it partnered with Aptum for Managed Hosting and a high-performance network to deliver the low latency and scalability required for real‑time bidding and analytics.

Aptum migrated The Trade Desk onto custom-configured, telecom-grade infrastructure with its FastFiber Network® and MPLS, global server footprint, and AdTech peering agreements. The solution delivered noticeably lower latency, the ability to consume and action massive data volumes at scale, faster hardware lifecycle management (moving to a two‑year refresh cadence), and support for The Trade Desk’s international expansion — all enabling continued low-latency programmatic performance.

The Trade Desk

Carl Johnson

Carl Johnson Director of Engineering