Case Study: Bang & Olufsen achieves agile, highly resilient eCommerce and exceptional customer experiences with Aptum

Enabling Bang and Olufsen’s eCommerce ambitions

Bang & Olufsen, the iconic Danish audio‑visual brand, needed to move beyond its traditional retail model and deliver a media‑rich, high‑performance eCommerce experience worldwide — including expansion into China — while preserving the brand’s premium customer expectations. To achieve millisecond page loads, seamless media playback and near‑constant uptime, Bang & Olufsen selected Aptum for managed hosting and infrastructure services, including application, test and production platform hosting, POS and content delivery system (CDS) hosting.

Aptum implemented a fully redundant VMware cluster with built‑in testing and disaster recovery, hosted the corporate site, Play eCommerce platform, POS and the content delivery system, and provided 24/7 technical and account support. The result was extreme agility and scalable capacity for traffic spikes, world‑class resilience with 99.95% availability, consistent millisecond load times for rich media, lower IT operating costs and faster innovation cycles — delivering an exceptional online customer experience for Bang & Olufsen.

Bang & Olufsen

Michael Soby

Manager of IT Governance and Sourcing