Case Study: City Winery achieves scalable, reliable e‑commerce performance and increased sales with Aptum

City Winery - Customer Case Study

City Winery, a chain of intimate music-and-dining venues, relied on its Magento Enterprise website as the primary storefront for ticketing, wine sales and reservations. After regular newsletters to a 300,000-contact list caused predictable traffic surges, the site repeatedly capped out at about 300 concurrent users, losing transactions, revenue and producing negative customer feedback—so City Winery turned to Aptum for e-commerce hosting and Magento performance expertise.

Aptum implemented an optimized hosting architecture, dedicated Magento specialists, load‑balancing and thorough load testing to tune the platform. As a result, Aptum increased capacity from roughly 300 concurrent users to about 800 (City Winery currently runs smoothly at 600–700), eliminated downtime and slow pages, stopped negative feedback, and drove measurable revenue growth—giving City Winery a scalable foundation to target 1,400 concurrent users as it expands.

City Winery

Garrett Larrow

National Director, Online Experience