Case Study: Centro (programmatic ad platform) achieves lightning-fast, high-frequency bidding at scale with Aptum Managed Services

Centro - Customer Case Study

Centro, a Chicago-based provider of enterprise-class digital advertising software (Basis), faced a critical performance challenge: its programmatic buying platform processes roughly 160 billion bid requests a day, where millisecond-level delays mean lost revenue for agency clients. To support this high-frequency trading model Centro needed state-of-the-art hardware and a lightning-fast, reliable network—capabilities it sought from Aptum’s Managed Services.

Aptum supplied tailored infrastructure hardware and network services across three data centers (US East, US West and Europe) while Centro hosts Basis on AWS, enabling machines to communicate in near real-time and sustain the platform’s 160 billion daily transactions. Aptum’s managed services also sourced hard-to-find components, streamlined configurations, and provided proactive support, resulting in improved network performance, higher reliability for Centro’s agency customers, and a true partnership that keeps their high-speed ad-auction operations running smoothly.

Centro

Igor Fey

Vice President of Technical Operations