Case Study: Beaulieu achieves effortless peak-traffic scalability with Aptum Hosting Solutions

Beaulieu - Customer Case Study

Beaulieu, the award-winning UK tourism attraction that runs the National Motor Museum and other historic sites, needed a responsive, trackable website that could scale for seasonal peaks and event-driven surges. Following advice from its digital partner, Beaulieu selected Aptum’s hosted website platform/Hosting Solutions to deliver the uptime, resiliency and analytics capabilities it required.

Aptum’s hosted platform produced significant performance and reliability gains: Beaulieu recorded 816,000 website visitors in the last year with a peak of 116,000 in August, and the site now handles peak traffic effortlessly while requiring far fewer operational interventions. Aptum’s managed hosting also improved visitor tracking and site resilience—giving Beaulieu better marketing insights, clear scalability for future needs, and confidence to roll the solution out to a sister attraction.

Beaulieu

Rachael Goldstraw

Senior Marketing Manager