Case Study: New Balance achieves unified commerce and faster event setup with Aptos ONE

New Balance cuts marathon setup from 2 days to 1 with Aptos ONE

New Balance, a global athletic brand, faced challenges in expanding into decentralized international markets like Asia-Pacific and in managing large-scale retail events like the New York City Marathon. Their existing retail technology was not adequately supporting their omnichannel and inventory visibility needs for this growth. They partnered with retail technology vendor Aptos, ultimately implementing the Aptos ONE unified commerce platform.

The Aptos ONE solution provided a cloud-native, mobile-first platform that enabled omnichannel functionality like endless aisle and BOPIS. This supported global expansion by breaking down internal silos and extending inventory visibility to smaller international stores. For the marathon event, Aptos ONE streamlined operations, consolidating many registers into a single digital store and enabling live sales reporting. The results included significant cost and labor savings, with event setup time reduced from two days to just one. Aptos' technology was instrumental in creating a cohesive brand experience and facilitating New Balance's global growth.

New Balance