Case Study: MarketJoy boosts qualified pipeline and contract revenue with Aptivio

MarketJoy grows qualified pipeline deals by 20% with Aptivio

MarketJoy, an AI-enabled lead generation company, faced significant challenges as traditional lead generation methods became less effective. This led to diminished performance for their clients, resulting in lower contract renewal rates, missed SLA guarantees, and a drop in company revenue. To overcome this, they partnered with vendor Aptivio to utilize its modern Buyer Intent AI platform.

By implementing Aptivio's platform, MarketJoy gained capabilities in buyer mapping, CRM integration, and discovering hidden revenue opportunities. The results were substantial, including a 38% increase in contract revenue value, an 85% increase in SLA performance guarantees, and a 400% increase in average contract length. Aptivio's solution enabled MarketJoy to perform at higher levels for their customers and achieve a higher contract renewal rate.

MarketJoy