Case Study: MarketJoy grows qualified pipeline by 20% with Aptivio

MarketJoy experienced a growth in qualified pipeline deals by 20% in the first three months

MarketJoy, an AI-enabled lead generation company, was struggling as traditional lead generation methods became less effective. This led to lower contract renewal rates, missed lead guarantee SLAs with clients, and a decline in company revenue. To address these challenges, MarketJoy turned to Aptivio and its Buyer Intent AI platform to improve how it delivered sales-qualified leads.

With Aptivio’s buyer intent platform, MarketJoy gained buyer mapping across the buyer journey, CRM integration, hidden revenue discovery, and richer sales-qualified lead data. Within 90 days, the company saw a 38% increase in contract revenue value, an 85% improvement in SLA performance guarantees, and a 400% increase in average contract length, helping it raise renewal rates and grow qualified pipeline deals.

MarketJoy

Jay Singh

Chief Executive Officer