Case Study: Schneider Electric achieves 15% more sales-ready and 25% more in-market leads with Aptivio

How Aptivio helped Schneider Electric increase their sales-ready and in-market leads

Schneider Electric needed to grow efficiently in the Smart Water segment across 40 countries while making better use of existing Salesforce and Marketo investments. Facing a complex water-control market, a growing account load per salesperson, and complaints that Marketing leads were poorly researched or merely “educational,” Schneider Electric engaged Aptivio to improve lead quality and surface real buying demand.

Aptivio deployed a four-week setup to identify Market Signals and Buyer Groups for Water Sustainability Services, processing billions of data points daily (searches, news, social, jobs, industry sites and CRM) and integrating insights into Marketo to prioritize accounts and nudge relevant buyers. The Aptivio solution delivered measurable impact: +15% sales-ready leads and +25% in-market leads, increased confidence in lead quality from Marketing, and higher Salesforce CRM adoption.

Schneider Electric