Case Study: Capgemini Invent achieves 20% more trusted leads with Aptivio

How Aptivio helped Capgemini Invent improve their sales pipeline

Capgemini Invent faced difficulty proactively detecting Digital Transformation projects across segments and functions. They engaged Aptivio to provide an intent-signal and lead‑qualification solution to surface and prioritize opportunities from existing clients and new prospects, improving visibility into when and where to engage.

Aptivio implemented automatic qualification from win/loss CRM interactions, identified the right window of opportunity, delivered product‑specific buying‑intent topics, mapped key decision‑makers’ buying influence, and automated buyer nudges (with warm‑intro sharing coming soon). The result: a 20% increase in leads generated by Marketing that Sales trusts, immediate out‑of‑the‑box value, an easy UI for Marketing Ops to distribute and track qualified leads, and end‑to‑end visibility of lead status through to closing.

Capgemini Invent

Mark Taylor

Chief Experience Officer