Case Study: BNP Paribas achieves 15% more in-market FinTech leads with Aptivio

How Aptivio helped BNP Paribas improve their lead generation for sales

BNP Paribas needed to grow efficiently in FinTech Lending and Sustainable Finance across F500 accounts while making better use of their existing CRM; Relationship Managers complained that marketing leads were poorly researched and it was hard to identify buyers for new products like Green Bond. To solve this, BNP Paribas engaged Aptivio and its market-intelligence lead‑generation platform to surface timely buyer signals and focus outreach.

Aptivio identified relevant Market Signals and buyer groups for Sustainable Finance and FinTech, stood up the solution in four weeks, and processed billions of daily data points from client searches, financial news, social media, job postings and CRM to prioritize in‑market accounts. The Aptivio deployment delivered a +15% increase in in‑market FinTech leads, strengthened confidence in lead quality and boosted CRM adoption.

BNP Paribas

Sadia Halim

Managing Director, CIB North America