Case Study: Capgemini Invent boosts sales-ready opportunities with Aptivio

CAPGEMINI improves sales velocity by uncovering 40% more sales-ready opportunities

Capgemini Invent, a global leader in consulting and digital transformation, needed an AI sales solution to competitively accelerate sales velocity across its many product lines. Their challenge was to find a tool that could detect hidden revenue opportunities, increase user adoption, and lower the cost of sales. They chose to partner with vendor Aptivio and implement its Buyer Intent AI platform.

Aptivio's solution provided advanced insight into prospect behavior and integrated with Capgemini's existing tech stack. The results were significant, including a 40% increase in sales-ready opportunities and the detection of 28,000 pre-qualified opportunities. Aptivio also helped generate 40% more high-intent leads and a 4.8x increase in marketing qualified leads.

Capgemini Invent

Jomar Ebalida

Revenue Technology Lead