Case Study: Michelin uncovers hidden medical technology opportunities with Aptivio

Aptivio Helped Michelin Uncover Hidden Opportunities In The Medical Technology Industry. Michelin Leveraged Aptivio To Catapult Their Startup Incubator Project, AirProne

Michelin worked with Aptivio to launch AirProne, a startup incubator product that applied pneumatics to respiratory care in the medical technology industry. The company faced the challenge of entering a mature market with a new offering and needed a better way to identify viable opportunities, target the right buyers, and support both marketing and sales execution.

Using Aptivio’s TargetAI and CloseAI capabilities, Michelin was able to research the market, uncover accessible buyer groups, run personalized campaigns, and prioritize sales outreach with better contact data and buyer insights. The results included 44 highly interested leads, a 10% increase in campaign response rates, and discovery of hidden opportunities by geographic location and targeted activity areas.

Michelin

Nzenze Jeanne Mangin

Operation Inbound Marketing Manager