Case Study: CREALOGIX Achieves 1.5K Pre-Qualified Opportunities with Aptivio

Aptivio Has Helped CREALOGIX Fill Their Early-Stage Sales Pipeline As They Execute Their Go-To-Market (G2M) Strategy In Emerging Markets

CREALOGIX, a publicly listed global leader in digital banking technology, needed better support for executing its go-to-market strategy in emerging markets, including Australia, New Zealand, and the Pacific Islands. The company was looking to improve lead generation efficiency, connect with relevant buyers, and discover targeted opportunities earlier in the sales cycle. Aptivio provided an AI-powered buyer intent platform to help address these challenges.

Using Aptivio’s all-in-one buyer intent AI platform with custom configuration and data integration, CREALOGIX was able to identify buyers, resolve contacts accurately, and surface hidden opportunities by geography, activity area, and buying stage. The deployment delivered instant time-to-value, producing a conversion rate of under 30% from campaign impressions to engagement and identifying 1.5K pre-qualified opportunities. Aptivio helped CREALOGIX strengthen its early-stage pipeline and tailor outreach more effectively.

CREALOGIX

Jon Marks

Market development & Sales