Case Study: BNP Paribas achieves 1.5K qualified opportunities with Aptivio

Aptivio grew sales-qualified leads for BNP Paribas by 30% over six months

BNP Paribas Asset Management, the investment arm of a major global financial institution, sought to improve its digital presence and better cater to client needs. They faced challenges in extracting critical insights from data to enhance client experience and operational efficiency. To address this, they partnered with vendor Aptivio.

Aptivio implemented its AI-powered solution, providing capabilities like natural language processing and integration with BNP Paribas' existing CRM. This solution digitized the sales process and generated live updates. The results were significant, with Aptivio helping to identify 3,800 new contacts and generate 1,500 qualified opportunities for the bank.

BNP Paribas

Jaremy Garcia

Associate Partner Financial Services