Case Study: PayMe captures more novated leasing customers with Aptiture Digital

PayMe boosts novated leases 544% with Aptiture Digital

PayMe, a long-standing client of Aptiture Digital, sought to broaden its service offering to include novated leasing. The challenge was to capture this new market segment, which required an online calculator and a source of qualified leads. Before development, Aptiture conducted market research and analysis to validate the opportunity and project potential ROI.

Aptiture Digital designed and implemented a market-leading, self-service online platform that streamlined the complex novated leasing process into a single step with a real-time price. The solution included integrations for live data and a comprehensive digital marketing campaign. This approach resulted in a 544% increase in novated leases and a tenfold increase in phone enquiries, successfully establishing the client's new venture, Alliance Leasing, as an industry authority.

PayMe