Case Study: CGU Insurance drives new customer acquisition with Aptiture Digital's Startupcover real-time quoting solution

CGU Insurance drives 10% sales leads with Aptiture Digital

The customer CGU Insurance, in partnership with Willis Towers Watson, faced the challenge of targeting a growing entrepreneurship segment by creating a new, positive insurance quoting experience for innovative businesses. They engaged vendor Aptiture Digital to address the key areas of distribution technology and positioning for this initiative.

Aptiture Digital created an independent brand named 'Startupcover', featuring a microsite with a real-time calculation engine that provided quotes after just two questions. This solution was supported by a digital marketing campaign. The results were significant, with 52% of visitors engaging with the online quoter and 10% resulting in a sales lead, alongside major efficiency gains in the sales process.

CGU Insurance