Case Study: New Jersey Society of Certified Public Accountants cuts 1.8M emails and boosts engagement with Aptify

New Jersey Society of Certified Public Accountants - Customer Case Study

The New Jersey Society of Certified Public Accountants (NJCPA), a 15,000‑member professional association, was sending roughly 10 email updates per member each month—about 1.8 million emails a year—and found members were being bombarded with content many didn’t want. Multiple overlapping newsletters meant irrelevant messages and an unsustainable workflow for the communications team.

Working with HighRoad Solution and using Aptify and Sitefinity, NJCPA implemented a taxonomy-driven tagging system that assembles a personalized e‑newsletter for each member (15,000 unique sends per cycle), consolidating three newsletters into one. The new process reduced overall email volume, sped up content assembly (about 30 seconds to add an item), and delivered better engagement: a 28% open rate (higher than the prior all-member newsletter) and strong click‑throughs on timely content.

New Jersey Society of Certified Public Accountants

Rachael Bell

Digital Communications Manager