Case Study: American Dental Association doubles online revenue and boosts member satisfaction with Aptify e-Business

How Aptify e-Business Helped the ADA Adopt Internet Shopping Best Practices and Double Its Online Revenue

The American Dental Association (ADA), a nonprofit representing more than 157,000 dentists, needed to modernize its online product catalog and fix chronic fulfillment and order-management problems that were costing money and damaging member trust. Their legacy e‑commerce lacked SEO, inventory synchronization with the call center, flexible content management, and a user-friendly shopping experience—limitations that prevented the ADA from delivering an Amazon‑like buying journey.

By implementing Aptify’s AMS with the Aptify e‑Business Suite, the ADA integrated e‑commerce with its back‑office, added SEO‑friendly URLs, slideshow merchandising, quick add‑to‑cart, personalized recommendations, member/non‑member pricing and other best‑practice features. The result: site visits and Google referrals rose (over 800 monthly from search), online revenues doubled and now exceed phone sales, average order value increased, and customer satisfaction climbed from 50% to 93%.

American Dental Association

Toni Mark

Chief Technology Officer